Picture: San Francisco 49ers quarterback Colin Kaepernick attempts a pass in Super Bowl XLVII.
Nike has taken a bold decision to make former San Francisco 49ers quarterback and activist Colin Kaepernick the face of its Just Do It 30th anniversary ad campaign.
The Nike Just Do It Campaign
On Monday, Kaepernick took to Twitter to announce the news. He posted a close up image of his face with the caption: “Believe in something, even if it means sacrificing everything (Just Do It).”
The decision by Nike made a lot of Americans angry. People posted videos on social media burning their Nike gear boycotting while others are behind Nike and Kaepernick.
Philadelphia Eagles defensive end Chris Long said, Nike is a huge business. They’ve calculated risk.
They may even have reason to believe this will make the brand more popular which means the guy burning his white air monarchs is in the minority. A bitter pill to swallow, I’m sure. Good luck with the protest. Bet they anticipated it.
Nike signed Kaepernick back in 2011 and they are also a corporate sponsor for the National Football League (NFL) as they produce jerseys for the teams. The NFL and Nike extended their partnership in March to 2028.
Nike Stock Falling
There are media reports stating that Nike stock is already falling because of its Just Do It campaign with Kaepernick.
Gino Fisanotti, Nike’s vice-president of brand for North America told ESPN that they believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.
According to AP Sport, Kaepernick recently won the summary judgement phase of his collusion case against the NFL, which indicated arbitrator Stephen Burbank felt there was enough merit in the argument and evidence produced by Kaepernick’s lawyers to warrant a trial in the case.
The quarterback is suing the NFL owners as he claims they have colluded to keep him out of the NFL after he decided to take a knee during the national anthem in 2016 in protest of the police brutality and racial injustice.
Kaepernick remains unsigned despite the (NFL) season starting on Thursday with NFL teams securing signatures of quarterbacks’ who are arguably below the quality of Kaepernick.
Darren Rovell, a sports business reporter and ABC business contributor said that Nike had been paying Colin Kaepernick all along, waiting for the right moment to make him the face of the company’s 30th anniversary of the Just Do It campaign.
“As its athletes, most notably LeBron, James have more freely been outspoken on issues, Nike officials have developed more of a backbone their shot at the French Open after the tournament denied Serena’s catsuit and now Kaepernick the most recent examples,” Rovell said.